There’s a lot of competition out there these days when it comes to logo design. Everyone thinks they have the best and brightest ideas to captivate audiences.
Brand Architect and Designer Mustafa Ömerli believes he has mastered the art of creating winning logos. The designer, who is based in Istanbul, Turkey, has a master’s degree in design and over 15 years of experience actively working in the industry.
To highlight the mastery of his art, Mustafa creates typography logos for random words like Disability, Hidden, and Cup.
No matter what word he is focusing on, he uses symbolism to illustrate the essence of that particular word. His work is captivating, thought-provoking, and worth checking out! See for yourself below…
“With these typography logos, I’m trying to show examples of what I believe is good design,” Mustafa told Bored Panda. “It’s all about function, aesthetics, and clever ideas.”
When designing he operates under the motto: ‘positive mind, negative space.’
“In my works, you can feel the positivity and see the negative space,” he explains.
Negative space in graphic design, also known as white space, is when a portion of the layout is intentionally left blank. It is common to see this with logos, as well as illustrations, posters and creative lettering.
While it might seem like an easy way out, the blank space actually becomes an active part of the visual presentation and allows key objects to better stand out.
According to web developer and graphic designer James George, viewers prefer images with negative space because it doesn’t take too much work to grasp the underlying concept.
“A healthy balance between great negative space and intrigue will entice the viewer to spend extra time looking at [a] design. Your viewers will be more likely to remember the design’s intended message via the use of creative imagery,” George shares.
Mads Soegaard from Interaction Design Foundation further explains the concept behind negative space: “White space is like a canvas: it’s the background that holds the elements together in a design, enabling them to stand out.”
“When I’m creating something like this, my mind is working spontaneously but my design process is carefully planned,” said Mustafa.
“My approach to this typography logo project usually starts when I pick a word. I then try to truly understand its meaning. After that, I just come up with an idea to express this meaning.”
Negative space is an equally important concept in the world of web and mobile app design. Properly putting negative space to work helps make websites and apps more user-friendly and easier to navigate.
It makes sense if you think about it like this – picture yourself walking into a room that is packed floor to ceiling with beautiful boxes, ribbons, clothes, toys, and books. With so much going on, how will you ever concentrate on any one thing in the room?
It would be impossible. Your mind would jumble up, hopping from one object to another and you’d likely accomplish nothing.
On the other hand, if the one thing you need is right in front of you when you walk in an otherwise plain room, it’s much easier to follow through and avoid distraction.
When consumers are bombarded with too much at once, on a webpage or logo, they are forced to make an effort to seek out the one thing they do need – and that effort is too much to ask of someone.
“If everything yells for your viewer’s attention, nothing is heard,” explains Aarron Walter of Design for Emotion.
10. Mona Lisa
Benefits of utilizing negative space in design:
- Enhances visual hierarchy
- Prevents cluttering a page or logo
- It clearly sets a focus for observers and users and reduces distraction
- Adds a touch of style and elegance
- Creates bonds between elements that can be naturally perceived