Artist and college professor Yarely designed her very first animal flower crown for her dog Freya, an Australian shepherd. Her goal was to simply take cute photos for Instagram.
This fun photo opportunity quickly turned into a brand that is gaining steam on social media. Since then, the California-based artist has launched a company called Freya’s Floral Company that sells a range of flower crowns for animals, as well as people.
“I received such positive feedback that I decided to begin making crowns for other dogs to spread the love,” Yarely shared.
It’s not just dogs sporting the lovely flower crowns, cats are wearing them too!
Yarely has grown her business with the help of some special (and rather famous) Instagram pets like Leo (@leo.maincoon), a Main Coon cat from Chicago with other 153,000 followers.
You can catch Leo modeling a range of floral crowns from Freya’s Floral Company. People from all over the world can’t get enough of how dashing he looks in the crowns.
The best part about these beautiful flower crowns? They will last a lifetime because they are made from artificial flowers.
No two crowns are ever the same. Yarely makes sure that even the crowns made from the same variety of florals are unique in configuration.
“I knew nothing about making crowns so I just winged it. After posting a photo of Freya in her crown I received a lot of positive feedback,” Yarely explained in an interview with Bored Panda.
The inspiration behind each beautiful piece? Yarely credits the landscapes she sees.
“I knew nothing about making crowns… After posting a photo of Freya in her crown I received a lot of positive feedback,” she said.
Humans happily sport flower crowns for photoshoots, weddings, or even a day at the beach. In fact, flower crowns can make you feel quite regal.
Pets, on the other hand, aren’t as keen about wearing anything on their head – they don’t understand just how cute it makes them!
That’s why Yarely has some tricks up her sleeve to help pets learn to appreciate flower crowns as much as their owners. “I always recommend bribery! I trained Freya to wear crowns on her head.”
“I named the shop after Freya because she is the inspiration behind it. She is also a constant source of inspiration. She is my little savage, my sweet cuddler (when she wants) and of course, my derpy muse.”
“Freya is a source of love and beauty (and sometimes stress because that girl can be wild),” Yarely adds in her Instagram story.
Hence the name of the company, “Freya is the heart of my business,” said Yarely. “We joke that she is my quality assurance coworker.”
In fact, Freya (pictured below) plays a big role in helping everything go smoothly. She is tasked with trying on pieces to ensure they are sturdy enough to make the cut.
“I test experimental pieces on her to make sure they are sturdy enough to sell. […] She is a great model (when she wants to be). Although I get photos of her, she definitely gives me some sass.”
Leo the cat plays a big role in the business too, offering inspiration and one of the greatest promotional tools Yarely could have ever found.
“Leo’s momager has been a huge source of support helping me promote my business and giving me advice. I am proud to announce that Leo has the biggest Freya’s Floral Co. collection and he is a source of inspiration.”
Oftentimes, when she’s designing a new piece, she can’t help but think about how Leo would look it.
While you see a lot of dogs in flower crowns, cats are newer to the fashionable scene. Jane, Leo’s momager, kept seeing dogs in flower crowns when she decided she’d like to put Leo in one.
“Luckily Leo is a very laid back kitty, and lets me put the crowns on his head,” she said.
Jane was pleased to find that everyone was happy to see a cat in a flower crown. “People absolutely love seeing Leo in the flower crowns,” the proud cat mom gushed.
In fact, her Instagram pics of Leo sporting flower crowns tend to get more likes than any other photos.
Her flower crown pics average between 8k and 12k likes, while her other pics typically fall closer to 5k.
Prices vary based on the time it takes to create the crown, but they start under $20!